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Internet Survey Methodology
ISBN-13:
9781443820554
Veröffentl:
2010
Einband:
PDF
Seiten:
175
Autor:
Charles Vickroy Balch
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Deutsch
Beschreibung:
This book provides the understandings needed for researchers to develop scientifically validated internet survey methods.Except by chance, inaccurate data will provide results that have little or no validity or reliability. 'Garbage In Garbage Out' (GIGO) is a term commonly used in the computer industry to remind us that, if the data being analyzed are incorrect, the result will likewise be incorrect. While no survey design system can correct for improper sampling or poor item construction, it is essential to have a survey platform that allows for and supports best practices in presentation, sampling, data collection, and analysis-all as supported by research.
This book provides the understandings needed for researchers to develop scientifically validated internet survey methods.Except by chance, inaccurate data will provide results that have little or no validity or reliability. 'Garbage In Garbage Out' (GIGO) is a term commonly used in the computer industry to remind us that, if the data being analyzed are incorrect, the result will likewise be incorrect. While no survey design system can correct for improper sampling or poor item construction, it is essential to have a survey platform that allows for and supports best practices in presentation, sampling, data collection, and analysis-all as supported by research.