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Research Design for Business & Management
Beschreibung:
This practical book provides a clear understanding of the commonly used methods in business and management research to enable students to tackle the fundamental elements of the research process with confidence.
Research Design for Business & Management is a logical and practical book which makes no assumptions about your prior research knowledge. It will instead provide you with a clear understanding of the commonly used methods in business and management research, and enable you to tackle the fundamental elements of the research process.
This book:
- contains conversation boxes which answer and discuss the typical research questions you may have
- focuses on the judgement calls that you will need to make in your research
- uniquely demonstrates the circular relationships between research elements ensuring that you can relate chapters to your research process in real life
- provides key insights into what the examiners and journals will look for in your research to help you get the best possible grades
Chapter 1: Fundamentals of Research
Chapter 2: Misperceptions, Challenges and Judgement Calls in Research
Chapter 3: The Research Question
Chapter 4: Conducting a Literature Review
Chapter 5: Research Design
Chapter 6: Data, Sampling and Measurements
Chapter 7: Data Collection Methods
Chapter 8: Descriptive and Exploratory Analysis
Chapter 9: Qualitative Analysis
Chapter 10: Quantitative Analysis
Chapter 11: Writing Up
Chapter 12: The Importance of the Research Environment
Chapter 2: Misperceptions, Challenges and Judgement Calls in Research
Chapter 3: The Research Question
Chapter 4: Conducting a Literature Review
Chapter 5: Research Design
Chapter 6: Data, Sampling and Measurements
Chapter 7: Data Collection Methods
Chapter 8: Descriptive and Exploratory Analysis
Chapter 9: Qualitative Analysis
Chapter 10: Quantitative Analysis
Chapter 11: Writing Up
Chapter 12: The Importance of the Research Environment