This work sets out emerging research on the role of MC and personalization in the context of international operations. The chapters cover MC in global industrial economics and operations, as well as topics relevant to the manufacturing and service sectors.

Covers mass customization in the context of global industrial economics and operations

1. Designing and Planning for Mass Customization in a Large Scale Global Production System.- 2. Process Typology of Mass Customizers.- 3. Service Customization Through Dramaturgy.- 4. NPD-SCM Alignment in Mass Customization.- 5. Managing Technological Innovations Affecting Product Complexity, Modularity and Supply Chain Structure.- 6. The Platform Formation Problem.- 7. Shape Commonalization to Develop Common Platforms for Mass Customization.- 8. A Platform Identification Method for Service Family Design using a Process Model and a Clustering Method.- 9. A STEP-Compliant Online Product Digital Library for Customized Products.- 10. Production Planning and Control for Mass Customization.- 11. Designing and Planning of Material Handling Systems for Mass Customization.- 12. Design for Changeover (DFC): Enabling Flexible and Highly Responsive Manufacturing.- 13. Additive Manufacturing for Mass Customization.- 14. Selecting Relevant Clustering Variables in Mass Customization Scenarios Characterized by Workers' Learning.- 15. Re-examining Postponement Benefits: An Integrated Production-inventory and Marketing Perspective.- 16. User Participation Within Virtual Worlds.- 17. Contrasting Opportunities for Mass Customization in Food Manufacture and Food Processes.

Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the wider implications of using MC approaches in the broader industrial and economic environment are not yet clearly understood.Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in today's international operations context. The chapters cover MC in the context of global industrial economics and operations. Moreover, the book discusses MC topics that are relevant to the manufacturing and service sectors, such as:- product platforms;- learning curve modeling;- additive manufacturing; and- service customization.Case studies in manufacturing (e.g., apparel and transportation) and services (e.g., banking and virtual worlds) are also included.Mass Customization: Engineering and Managing Global Operations is a valuable text for mass customization researchers and practitioners. Researchers will find a selection of chapters prepared by internationally renowned authors, comprising most of their recent research in MC. Engineering professionals will be drawn by the vivid discussion of operational aspects and methods of MC, as well as by the selection of cases illustrating their practical application.