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Epica Book 28: Creative Communications
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Gewicht:
2022 g
Format:
309x232x31 mm
Beschreibung:
The Epica Awards were founded in 1987 and now represent an assessment of the world's most innovative creative work. Judged by journalists who are experts in their field, Epica's aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios develop their reputations beyond their national borders.
Epica Book 28 is a lasting record of the 2014 Epica Awards, showcasing outstanding creativity in all the main communications disciplines, from TV, press and radio, to mobile, interactive, film craft and integrated campaigns.
Arranged by product category, ranging from Food and Drink, and Media and Entertainment, to Direct Marketing, Branded Content, and Craft and Imagery
Introduction Foreword 2013 Winners The Jury Awards Ceremony Annual Report Grand Prix 2013Midttrafik, "Back on the Bus" McDonald's, "Great Coffee" The Microloan, "Small Change" Troy Public Library, "Burn After Reading" Food & Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive IntegratedIndex
Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogotá) and fascinating background stories on all the latest Epica d'Or winners.