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The Ethical Leader
Why Doing the Right Thing Can Be the Key to Competitive Advantage
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ISBN-13:
9781472956590
Veröffentl:
2018
Seiten:
240
Autor:
Morgen Witzel
Gewicht:
522 g
Format:
242x157x23 mm
Sprache:
Englisch
Beschreibung:
MORGEN WITZEL has taught business ethics at numerous universities and business schools, including for many years on the MBA Programme at the University of Exeter Business School, where he is also a Fellow of the Exeter Centre for Leadership. He has also worked with some highly ethical and values-driven organizations, and is a popular speaker on management issues for a wide variety of clients across many sectors, including Rabobank, Shell, and the Federation of Small Businesses.
Showcases the necessity and practicality of using an ethics-based business model for competitive advantage and long-term organizational success
Morgen is a regular contributor to the FT and is a popular speaker for a wide variety of clients.
1. Introduction2. The Ethical Value Chain3. Ethics 1014. Don't Break It, Make It - focuses on the law and how to make it work for your business5. In You We Trust: Treating Customers Right6. The Source of Our Prosperity: Treating Employees Fairly7. Virtue and Wealth: Treating the Community Fairly8. Ethical Decision-Making in Practice9. Doing It - the final chapter sums up the key lessons and offers recommendations for an action plan that managers can put into practice at once
Trust and respect among key stakeholder groups are crucial for an organization's success; trust engenders loyalty and good reputation, which in turn builds brand value. But ethical behaviour in business is often seen as a bolt-on extra -something that is nice to do but not must-do. Morgen Witzel shows why ethics needs to be the platform from which to build a strong and enduring business, and provides the necessary tools and insights for how to make this happen. The Ethical Leader introduces key concepts in ethics, including how to deal with ethical paradoxes and how to make ethical decisions.