This text covers basic and advanced qualitative and quantitative methods and grounds these in real psychological research.
Understanding and applying research methods and statistics in psychology is one of the corner stones of study at undergraduate level. To enable all undergraduate psychology students to carry out their own investigations the textbook covers basic and advanced qualitative and quantitative methods and follows a sequential structure starting from first principles to more advanced techniques.
Accompanied by a companion website, the textbook:
- Grounds all techniques to psychological theory relating each topic under discussion to well established pieces of research
- Can be used by the student at beginning and more advanced undergraduate level - therefore a `one-stop′ shop
- Includes a creative and practical selection of heuristic devices that cement knowledge of the techniques and skills covered in the textbook
PART ONE: FIRST EXPLORATIONS
The Range of Research
Ethics in Research
Some Shocking Cases
Some Basic Concepts in Psychological Research
PART TWO: BEGINNING QUANTITATIVE RESEARCH
Using Numbers to Describe Behaviour
Why and What?
Simple Experimental Designs
Single Factorial Designs
The Levels of Processing Experiments
Who is afraid of Crime?
The Poor Relation?
PART THREE: COMPLEX QUANTITATIVE DESIGNS
Factorial Designs with More than One Factor
A Closer Look at Memory
Complex Correlational Designs and Analysis
Stats Can Be Murder
PART FOUR: BEGINNING QUALITATIVE RESEARCH
Theory in Qualitative Research
Designing Qualitative Research
PART FIVE: COMPLEX QUALITATIVE RESEARCH
Interviews and Focus Groups
Girls, Gangs and Aggression
Power and Control
PART SIX: COMMUNICATION OF RESEARCH