A student-focused, research-informed, relevant book for anyone interested in food and drink tourism

Dedicated to the growing field of food and drink tourism and culinary engagement, Sally Everett offers a multi-disciplinary approach to the subject, embracing theories and examples from numerous subject disciplines.

Through a combination of critical theory reflections, real-life case studies, media excerpts and activities, examples of food and drink tourism around the world as well as a focus on employabilityFood and Drink Tourism provides a comprehensive & engaging resource on the growing trend of food motivated travel & leisure.

Suitable for any student studying tourism, hospitality, events, sociology, marketing, business or cultural studies.

Introduction (An Appetiser)
PART I: THE GROWTH AND DEVELOPMENT OF FOOD AND DRINK TOURISM
Chapter 1: What is food and drink tourism?
Chapter 2: A history of culinary exploration and food tourism
Chapter 3: Identity development and the cultural dimension of food and drink
Chapter 4: Niche tourism and the growth of food-inspired travel
Chapter 5: The globalisation and localisation of food and drink
Chapter 6: Food, tourism and agricultural policy
Chapter 7: Wine Tourism and the development of ′winescapes′
PART II: THE PROMOTION AND BRANDING OF FOOD AND DRINK TOURISM
Chapter 8: Marketing and branding food and drink tourism
Chapter 9: The role of media and social media in promoting food and drink tourism
Chapter 10: Managing food tourism: on-site marketing and interpretation
Chapter 11: Food assurance schemes, organisations and initiatives
PART III: FOOD AND DRINK ATTRACTIONS AND EVENTS
Chapter 12: The transformation of place through food and drink
Chapter 13: Food and drink festivals, events and markets
Chapter 14: Food- and drink-inspired events: the weird and wonderful
Chapter 15: Following food and drink: tours, trails and routes
Chapter 16: Food and drink visitor attractions
Chapter 17: Beverage tourism: drinking to experience people and place
Chapter 18: The role of food and drink tourism in sustainable development
Chapter 19: When consumers become producers
Chapter 20: The food and drink tourism supply chain
Chapter 21: Local food and drink in the hospitality industry
Conclusion
Chapter 22: The future of food and drink tourism