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Atari Design
Impressions on Coin-Operated Video Game Machines
EPUB
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781474284530
Veröffentl:
2020
Einband:
EPUB
Seiten:
280
Autor:
Prof Raiford Guins
Serie:
Cultural Histories of Design
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Drawing from deep archival research and extensive interviewsAtari Design is a rich, historical study of how Atari''s industrial and graphic designers contributed to the development of the video game machine.
Innovative game design played a key role in the growth of Atari – fromPong toAsteroids and beyond – but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in the coin-op machine''s cabinet. Atari did not just make games, it designed products for environments.
With “tasteful packaging”, Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century.
Design was never an afterthought at Atari.
Innovative game design played a key role in the growth of Atari – fromPong toAsteroids and beyond – but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in the coin-op machine''s cabinet. Atari did not just make games, it designed products for environments.
With “tasteful packaging”, Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century.
Design was never an afterthought at Atari.
Drawing from deep archival research and extensive interviewsAtari Design is a rich, historical study of how Atari''s industrial and graphic designers contributed to the development of the video game machine.
Innovative game design played a key role in the growth of Atari – fromPong toAsteroids and beyond – but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in the coin-op machine''s cabinet. Atari did not just make games, it designed products for environments.
With “tasteful packaging”, Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century.
Design was never an afterthought at Atari.
Innovative game design played a key role in the growth of Atari – fromPong toAsteroids and beyond – but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in the coin-op machine''s cabinet. Atari did not just make games, it designed products for environments.
With “tasteful packaging”, Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century.
Design was never an afterthought at Atari.