If two people always agree, one of them is unnecessary, Henry Ford once said.He was on to something: The best businesspeople suggest alternatives to ideas and strategies. When practiced effectively, this can lead to innovations that dramatically boost sales.Edward F. Schultz, a leading consultant to businesses both big and small, explains why conventional or group thinking results in conventional results--something no business owner wants. The key to lasting success is engaging in differential thinking, which will allow you to. retain top-quality employees;help customers achieve their goals;provide employees with the support they need to succeed;reduce inefficiencies and ineffectiveness; andachieve small, incremental goals on the way to your ultimate target. Each chapter includes separate insights designed to address a different element of leadership, weaving together theory and practical application.Filled with real-life scenarios on coaching employees and managers, this guidebook for owners, leaders and entrepreneurs will get you the bottom-line results you crave. But youll only get them when you Look Beyond the Obvious.

If two people always agree, one of them is unnecessary, Henry Ford once said.He was on to something: The best businesspeople suggest alternatives to ideas and strategies. When practiced effectively, this can lead to innovations that dramatically boost sales.Edward F. Schultz, a leading consultant to businesses both big and small, explains why conventional or group thinking results in conventional results--something no business owner wants. The key to lasting success is engaging in differential thinking, which will allow you to.retain top-quality employees;help customers achieve their goals;provide employees with the support they need to succeed;reduce inefficiencies and ineffectiveness; andachieve small, incremental goals on the way to your ultimate target.Each chapter includes separate insights designed to address a different element of leadership, weaving together theory and practical application.Filled with real-life scenarios on coaching employees and managers, this guidebook for owners, leaders and entrepreneurs will get you the bottom-line results you crave. But youll only get them when you Look Beyond the Obvious.