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The Evolution and Social Impact of Video Game Economics
ISBN-13:
9781498543422
Veröffentl:
2017
Seiten:
180
Autor:
Casey B. Hart
Serie:
Studies in New Media
eBook Typ:
EPUB
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
This book examines how the video game industry’s economic strategies have changed over the past decade (2006–2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.
Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions. Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.
Contents
Introduction
Casey Hart
About the Editor and Contributors
Introduction
Casey Hart
- "Show me the money!" - Shifting Fields of Capital in the Global Game Industry
- Nintendo’s Retro Revolution: Commodified Nostalgia and the Virtual Console
- Business Models, Planned Obsolescence, Externalities: Examining the Virtual Hand of the Video Game Industry
- Prestige: A Cyclical Act for Consumer Control
- Free-to-play? Considering the interaction of functional factors in video game design influencing the economic effectiveness of microtransactions
- P(l)aying Pretty: Consuming Fairy Tales and Device Applications
- Playing with and against Microtransactions: The Discourses of Microtransactions Acceptance and Rejection in Mainstream Video Games
- Smart Players and Happy Consumers: Effects of Game Characteristics and Player Emotional Experiences on in-App Ad Responses
- Gold Farming in China—and in Western Academia, Journalism, and Fiction
About the Editor and Contributors