Local church communication is a ministry that shares the church’s story in ways that move people toward becoming disciples of Christ. You are part of a leadership team that brings to life your church’s vision and mission. Your role is to be a storyteller and connector, employing communications’ practices and tools to share the story of the church in a planned, compelling, accessible way. Your goal is to develop a reliable process for telling and hearing the story in which everyone can participate. This Guideline is designed to help you meet this goal.


This is one of the twenty-six Guidelines for Leading Your Congregation 2017-2020 that cover church leadership areas including Church Council and Small Membership Church; the administrative areas of Finance and Trustees; and ministry areas focused on nurture, outreach, and witness including Worship, Evangelism, Stewardship, Christian Education, age-level ministries, Communications, and more.