"e;At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world."e;aGina Baleria,A San Francisco State UniversitySocial Media for Strategic Communication: Creative Strategies and Research-Based ApplicationsA teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges theyll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communicationafrom PR, advertising, and marketing, to non-profit advocacyagives students a broad base of knowledge that will serve them wherever their careers may lead.A A Visit the authors blog atA karenfreberg.com/blog/A to get tips for teaching the course, industry related news, & more!The free, open-access Student Study site atA study.sagepub.com/frebergA features carefully selected video links, flashcards, social media accounts to follow, and more! Instructors, sign in atA study.sagepub.com/frebergA for additional resources!A

"e;At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world."e;aGina Baleria,A San Francisco State UniversitySocial Media for Strategic Communication: Creative Strategies and Research-Based ApplicationsA teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges theyll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communicationafrom PR, advertising, and marketing, to non-profit advocacyagives students a broad base of knowledge that will serve them wherever their careers may lead.A A Visit the authors blog atA karenfreberg.com/blog/A to get tips for teaching the course, industry related news, & more!The free, open-access Student Study site atA study.sagepub.com/frebergA features carefully selected video links, flashcards, social media accounts to follow, and more! Instructors, sign in atA study.sagepub.com/frebergA for additional resources!A