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McDonald’s
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ISBN-13:
9781512405934
Veröffentl:
2016
Einband:
PDF
Seiten:
32
Autor:
Cath Senker
Sprache:
Deutsch
Beschreibung:
Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: a- The bright business minds behind McDonald's remarkable rise. a- How the company's famous products-from the Big Mac to the Happy Meal-came to be. a- Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.
Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: a- The bright business minds behind McDonald's remarkable rise. a- How the company's famous products-from the Big Mac to the Happy Meal-came to be. a- Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.