I'm not sure why you'd want to read this book.

I can't make any great claims of taking over the hairdressing world or winning endless hairdressing awards. I never had fifty stylists breaking endless records and I never had a salon that turned over millions in pounds in haircuts or hairdressing services.

Yet looking back at my 17-years as a salon owner I feel did do something pretty amazing in my own little world of hairdressing that you as a salon owner can look at and feel inspired by.

Before I did that amazing little thing I had to accept this one thing about my life as a hairdresser and salon owner. It was this.

Being a great hairdresser was and will never enough to create a successful hairdressing business. It just isn't. Your great and successful salon business only arrives when you begin letting the public know you are a great hairdresser with a great salon.

It's about knowing; managing, aiming, pushing, directing and marketing your salon in ways that could cost you nothing and give you everything. It's also about finding and using systems that are actually proven to work and work fast in a salon like yours.

And I know that because I've done that for many salons as a mentor and also done that for my own salons between 1989 and 2003.

I know for an absolute certainty that there are powerful things that must be done daily to make sure you have a hair salon business that is a success and that in turn gives you a much happier life. Happiness comes from doing the things in life you really feel the need to do. Your salon business either supports that or might actually be preventing that because of the lack of results.

If you are not making enough money or unable to cover your bills or pay your stylists or even unable to pay yourself - you'll have a huge problem and that huge problem will make you unhappy with your life. A lack of money when you're working hard can be a real killer. Yet it is fixable and can be fixed fast.

I had to slowly and sometimes painfully learn the art of turning my salon into a real business. A business that could give me the kind of life I wanted. The life I wanted then was really a life built around a young family that needed to be fed, looked after and nourished. I had to create a business that would do just that. That's exactly what I eventually did. I could not afford for it to fail. Failure for me really meant no food on the table that really was my personal bottom line.

Eventual success in my salons gave me the ability to build my own stunning five-bedroomed converted barn on a farm, have around a one acre plot of garden with it's own orchard and space for my kids to play around and have the time and money to be able to live a more enhanced life as a hairdresser.  

I made mistakes, plenty of them. Some mistakes were huge and almost cost me my salon and salons on more than one occasion. I will share those stories with you as you read along.

Yet, after 17-years with my salons and the hairdressing business I discovered, learned, uncovered, and found some of the most incredible ways to make sure not only did we all stay busy but the phone rang constantly, the appointment book was packed and we even had a long list of clients waiting for a last minute appointment. This was an incredible achievement for a school dropout, ex-landscape gardener, and punk rocker to hit the top slot in a town of 35 very established salons.

Anyway, be sure of this. Whatever you are going through in your salon right now is pretty normal. Even the salon stars of this world have troubles and issues that would leave you jaw-dropped in total disbelief if you knew them. I know, I've worked with some of these guys and seen it firsthand in the biggest to the smallest of salons. It is normal. It is fixable and can be fixed faster than you will know right now. 

• An Introduction
• Who Is Alan Forrest Smith
• 1963: A Hairdresser Is Born
• 1973: My First 'First' Business
• 1974: The Sewing Machine and Ziggy Stardust
• 1977: The Sex Pistols And The Hairdresser
• 1980: Health Is The New Punk
• 1989: I'm a Hairdresser My First Salon "When's the last time I changed my hair?" "How am I going to manage my hair at home?"
• 1990: More Space Bigger Salon More Problems
• 1991: The Big Salon
• 1989 - 2003: The Big Salon Lessons
• There Are Basics Business Experts Will Fail To Tell You What Is Real Salon Business and Marketing?
• Understanding Why Are You In BusinessDo You Know?
• Visualize Your Perfect Salon Outcome 12-Months From Now
• Knowing Your Staff?
• Is What You Are Already Doing Working?
• What Needs To Be Done To Stabilize Your Salon?
• How Fast Can The Changes Be Done?
• Who Are You As A Salon And Do You Believe It?
• What Is Your Vision For Your Life? Life Is Short So Think About It?
• Let's Get Marketing Your Salon - THE EXTREME METHOD7
• Direct response marketing
• Visibility Marketing
• Real Case Studies From Real SalonsFake News And Lies -Lol
• The young graduate from £250 a week to £1,700 a week
• How to sell over 250 Olaplex services -OMG!
• New clients up by a totally mental 583%
• Extreme Salon turnaround in 12-days that was NUTS!
• How to get inundated with cvs from the best hairdressers - THIS IS FAIL-PROOF!
• Keeping your stylists for years and years and even longer
• Screw social media and start a real salon marketing campaign that works
• Get Off The Shop Floor By Breaking Your Arm? Your salon become a business when you treat it less like a salon and more like a business
• Ready To Change - SALON PUNK
• Your Salon The EXTREME Way?
• Stabilize Your Salon
• Grow Your Salon
• Innovate Your Salon
• Stop Everything
• Vision For Your Salon 
• Review Everything In Your SalonFor God's Sake Just Do It!
• The Plan Of Action Is What You Do Now To Get More
• The Marketing Shift That Affects Your Salon - CRITICAL INFO HERE
• The Mental Millennial Mind Shift That Affects Your Salon Right Now
• And Salon Management Urgh!
• Your Salon - Your Business - Your Life Is A Choice
• About Alan Forrest Smith & SalonPunk.com
• More From SalonPunk.com
• Don't Forget Your Free Bonus!