che-chandler.de
|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Doing Business in Asia
ISBN-13:
9781529738193
Veröffentl:
2020
Einband:
EPUB3
Seiten:
312
Autor:
Gabriele Suder
eBook Typ:
EPUB
eBook Format:
Reflowable EPUB3
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over more than two decades.
From the author ofDoing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.
This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more.
Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia′s leaders of the future.
This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more.
Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia′s leaders of the future.
Introduction
Chapter 1: An Introduction to Doing Business in Asia
Chapter 2: International Business Strategy: Asia
Chapter 3: Location Decisions and Market Expansion in Asia
Chapter 4: Market Access Conditions and Regional Integration
Chapter 5: Modes of Entry and Investment for Asia
Chapter 6: Asia′s Global Value Chain Participation
Chapter 7: Diversity and Cultures: Further Considerations & Conclusion
Afterword
Glossary
Chapter 1: An Introduction to Doing Business in Asia
Chapter 2: International Business Strategy: Asia
Chapter 3: Location Decisions and Market Expansion in Asia
Chapter 4: Market Access Conditions and Regional Integration
Chapter 5: Modes of Entry and Investment for Asia
Chapter 6: Asia′s Global Value Chain Participation
Chapter 7: Diversity and Cultures: Further Considerations & Conclusion
Afterword
Glossary