The fully updated fourth edition of this lively and accessible book argues for the central role of media in understanding and shaping globalization. By breaking down the economic, cultural, and political impact of media, and through a rich set of case studies, Jack Lule describes a divided global village, its destiny shaped by strife.

Acknowledgments

1 Introduction

Organization

2 Global Village of Babel

Chen Qiushi

Wael Ghonim

Martin Luther

Oprah Winfrey

No Globalization without Media

Globalization and Media as Human Actions

Kevin Carter: Pulitzer Prize, Then Suicide

Premature Celebrations of Globalization

Marshall McLuhan and the Global Village

Babel

Global Village of Babel

Ken Banks: Poverty? There’s an App for That

Lu Guang: Documenting the Human Condition

3 Language and Metaphor: What We Talk about When We Talk about Globalization and Media

The Battle of Seattle

Globalization, Language, and Raymond Carver

-Ization and Its Discontents

Antiglobalization? Words Matter

Impermanence and Change: Anicca

When Did Globalization Begin?

Metaphors of Globalization

“Metaphors We Globalize By”

A Definition of Globalization

4 The Role of Media in Globalization: A History

From Drums to iPhones

Out of Africa—with Media

Technology and Social Change: The Debate

Evolution of Media and Globalization

Oral Communication

Script

The Printing Press

Electronic Media

Digital Media

Once Again: No Globalization without Media

5 “The Rise of the Global Imaginary”: Discord in the Global Village

The Blue Marble

Study of the Imaginary

The Global Imaginary: The World as Imagined Community

Global Imaginary to Global Village

Regaining Babel

The Technological Sublime

Lewis Mumford

The Pentagon of Power

Conclusion: A Global Village of Babel

6 Media and Economic Globalization: Starving Children, Hannah Montana, Football, and the Bottom Billion

Nestlé, Marketing, and an Infant Formula Controversy

How to Sell Shoes: From Cobblers to Nike

Media, Marketing, and Myth: “Just Do It”

Nestlé: Just Don’t Do It?

Media Oligopoly

Implications of Media Oligopoly: Is Big Bad?

“Global Village or Global Pillage”?

A Closer Look: The Walt Disney Company

Rupert Murdoch, News Corp., Fox, and Football

WarnerMedia: From Time to CNN to AOL to AT&T

No Media, No Capitalism, No Globalization

No World News Tonight: The Demise of International Reporting

Ignoring the Bottom Billion and the Megacity

Mo Amin: A Spotlight on the Bottom Billion

7 Media and Political Globalization

Killing Stories—and Journalists

Media and Politics in the Global Village

Killing Journalists: The World as War Zone

The Beheading of Daniel Pearl

UNESCO and Freedom of Expression

Killing Stories to Save Journalists

Killing Stories to Manufacture Consent

News and the Rationales for War in Iraq

Metaphors of War

Metaphors Can Kill

Facebook Revolution? Mohamed Bouazizi

New Media and Social Media in the Global Village

New Media, Malaysia, and the Case of Raja Petra

8 Media and Cultural Globalization: Black Lives Matter, Cartoon Killings, and Dismantled McDonald’s

“I Can’t Breathe”

Global Facts Take Local Form

“Those Danish Cartoons”

Local Cartoons, Global Riots

Globalization and Culture: Three Possible Outcomes

Cultural Difference: McDonald’s and “The Clash of Civilizations”?

Cultural Convergence: McDonaldization or McWorld?

Cultural Hybridity: McCurry and Glocalization

Cultural Hybridity and Music: Omara Portuondo and Cuban Filin

Cultural Globalization and China: TikTok to Tiananmen

The Daily (and Historical) Negotiation of Local and Global

9 Conclusion: The Globalization of False Promises

“Homo Homini Lupus”

Roshaneh Zafar: Media, Microfinance, and Women

Cell Phones: A Better World?

Cell Phones—and Slaughter: Coltan

Fulfilling the Promise of Globalization—and Media

Index

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