This book examines the translational flows of Hallyu through extensive field studies conducted in the US, Canada, Chile, Spain and Germany.

While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. The global circulation of Korean popular culture is known as the Korean wave, or Hallyu. Given its empirical scope and theoretical contributions, this book will be highly appealing to any scholar or student interested in media globalization and contemporary Asia popular culture. These chapters present the evolution of Hallyu as a transnational process and addresses two distinctive aspects of the recent Hallyu phenomenon - digital technology integration and global reach. This book will be the first monograph to comprehensively and comparatively examine the translational flows of Hallyu through extensive field studies conducted in the US, Canada, Chile, Spain and Germany.

Preface

Chapter 1. Emerging New Wave: Transnational Hallyu

Chapter 2. Evolution of the Korean Cultural Industries

Chapter 3. Digital Convergence of Hallyu

Chapter 4. Social Media, Digital Platforms, and Hallyu in North America

Chapter 5. Participatory Translation of Hallyu in Latin America

Chapter 6. Hallyu as a Total Work of Art in Europe I

Chapter 7. Consuming the Contra-Flow of K-pop in Europe II

Chapter 8. Conclusion: Gained in Translation

References