The Wisconsin business community has anticipated the ticking time bomb in its available workforce for years. Now the time has arrived. The coming decade will be one of the fastest transformational periods that industry has ever encountered. 

Backed by a long list of iconic companies, industry has always been Wisconsin's bedrock. Generations of Wisconsinites have proven themselves resourceful, dependable, and highly skilled at making things.

But we're on the precipice of major change. Population growth is slowing, career preferences are shifting, and the industrial workforce is aging. A new era of prosperity awaits companies and communities that embrace the change. In Industrial Is What We Do, Jeff Hoffman shows how the existing strengths of the state can provide the solutions we need to win in the era of Industry 4.0. Jeff reveals what current trends mean for Wisconsin. From a lack of industrial workers to stalled expansions, the far-reaching impacts may never reverse without quick action. Industrial Is What We Do is a thought-provoking look at the heart of Wisconsin, the people who keep that heart beating, and the steps we can take to protect our future.