NIKHILESH DHOLAKIA is Professor of Marketing and E-Commerce, College of Business Administration, University of Rhode Island. He concentrates his research on information age strategies in the global economy and on global consumer culture.WOLFGANG FRITZ is Professor of Marketing at the Technical University of Braunschweig and Honorary Professor at the University of Vienna./e He has authored a number of books on Internet Marketing and E-Commerce in Germany.RUBY ROY DHOLAKIA is Professor and Director, Research Institute for Telecommunications and Information Marketing (RITIM), College of Business Administration, University of Rhode Island./e One of her main research areas is the adoption and use of Information Technologies by households.NORBERT MUNDORF is Professor of Communication Studies, University of Rhode Island./e He holds a doctorate in Mass Communication from Indiana University and has been a visiting professor at the University of Mains, Germany. Well published in the journals of his field, he focuses his research on digital communication, electronic commerce and other related topics.

Provides international and cross disciplinary insights into the way e-commerce and online marketing are evolving.

PrefaceOnline Marketing: An Introduction to the E-Commerce Revolution by Nikhilesh Dholakia, Wolfgang Fritz, Ruby Roy Dholakia, and Norbert MundorfPart I: Impact of the Internet on MarketingMarkets and Marketing in the Information Age by Nikhilesh Dholakia and Ruby Roy DholakiaInternet and Electronic Markets: An Economic Framework for Understanding Market-Shaping Infrastructures by Nikhilesh Dholakia, Ruby Roy Dholakia, and Myung-Ho ParkElectronic Commerce and the Transformation of Marketing by Nikhilesh Dholakia, Ruby Roy Dholakia, and Martin LaubPart II: Online Marketing across the WorldInternet-Based Marketing in Germany: A Comparative Study of the Media, Banks, and Insurance Sectors by Wolfgang Fritz and Martin KernerTraditional Retailing and Electronic Commerce on the Internet by Wolfgang FritzThe Internet as a Grocery Store: Observations from Sweden by Solveig Wikström and Maria Frostling-HenningssonEvolution of Web-Based International Marketing: Patterns Exhibited by Danish Companies by Morten RaskOnline Auctions: The Emerging New Electronic Agora by Tobias Lührig and Nikhilesh DholakiaPart III: Frameworks for Understanding Online MarketingBuilding Loyalty to Online Stores through Design of Store Attributes by Ruby Roy Dholakia, Kuan-Pin Chiang, Detlev Zwick, Michelle Abbot,and Jerry PaquinShopping on the Net: From the Real World to a Mirror World by Solveig Wikström, Camilla Carlell, and Maria Frostling-HenningssonAdvertising on the Net: What Works and Why by Ruby Roy Dholakia and David R. FortinPart IV: Special Problems and Opportunities of Online MarketingAcceptance-Oriented Design of Websites by Andreas Mevenkamp and Martin KernerInternet-Based Surveys: A Suitable Data Collection Method for Empirical Research? by Wolfgang Bandilla and Peter HauptmannsVirtual Communities as an Instrument of Internet by Stephan Bennemann and Jesko SchröderPrivacy Concerns in Electronic Markets: A Framework by Nikhilesh Dholakia and Detlev ZwickThe Webs and the Web-nots: Access Issues in the Age of Internet-Based Commerce by Nikhilesh DholakiaPart V: Internet and the Transformation of OrganizationsE-Business Strategies: American and German Approaches Compared by Detlev Zwick, Nikhilesh Dholakia, and Norbert MundorfVirtual Classrooms in the New Economy: Global Education through the Internet by Norbert Mundorf, Wolfgang Fritz, Nikhilesh Dholakia, Chai Kim, and Martin KernerNotesGlossaryBibliography and References

Specialists from business and academia present a meticulously researched, compelling examination of the forces of globalization, innovation, and relentless technological competition-and the profound effect they are having on the evolution of e-commerce and online marketing. The editors and contributors to this unique, wide ranging volume probe the fundamental, long-term drivers of the Internet infrastructure, e-commerce models, marketing approaches and customer behaviors, blending insights from the U.S., Europe, and the Asia-Pacific nations. They offer fresh understanding of why certain e-commerce practices work and why some don't, noting specifically Internet-based buying. With practical managerial advice, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of today's business. The book's global perspective and interdisciplinary viewpoints provide the framework marketing executives and their top level colleagues need to make sense of an onslaught of events during coming months, even years, and the marketplace skills to help their companies prosper from them.