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Mindsharing
The Art of Crowdsourcing Everything
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Gewicht:
265 g
Format:
210x140x16 mm
Beschreibung:
Lior Zoref is a crowd wisdom researcher, an international speaker, and a consultant. He worked for fourteen years at Microsoft, most recently as VP of Marketing for Consumer and Online Services.
Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even comeclose to tapping the full potential of our online personalnetworks.
Lior Zoref offers proven guidelines for applying what he calls mind sharing' in new ways. For instance, he shows how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day. Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.'