Matt Frazier is a vegan ultramarathoner and founder of the No Meat Athlete movement (nomeatathlete.com). In 2014, Greatist named Matt one of the “100 Most Influential People in Health & Fitness.” His newsletter and blog have over 250,000 subscribers and his Facebook page has well over 125,000 likes. He is the author of The No Meat Athlete Cookbook and is featured regularly in running magazines, websites, and books, including Thrive Foods by Brendan Brazier and Finding Ultra by Rich Roll. He lives in Asheville, North Carolina.

Foreword by Brendan Brazier   Introduction  How adopting a plant-based diet might just make you a better athlete, my story of qualifying for the Boston Marathon six months after I became a vegetarian, and how to use this book  Section I: How Plant-Based Nutrition Can Work for Athletes [updated advice and sections added]   Chapter 1: Food and Nutrition Philosophy (When Did Eating Become so Complicated?)What’s wrong with our modern attitude toward food and what we can do to fix it   Chapter 2: Getting Started: Creating a Healthy, Plant-based Eating HabitHow to use the tools of habit to make a healthy diet last; a simple approach to eating right without counting calories or following complicated rules   Chapter 3: An In-Depth Guide to Plant-based Nutrition for SportsGuidelines for getting everything you need to fuel your active lifestyle   Chapter 4: In the Kitchen: Basic Cooking Skills to Save You Time, Energy, and EmbarrassmentHealthy, plant-based eating starts with getting into the kitchen—a quick-start guide to cooking fast, delicious meals   Chapter 5: Recipes to Fuel Plant-Based Athletes (and their Families, too!) [10 new recipes added]57 recipes for breakfast, lunch, dinner, desserts, snacks, and sports  Section II: Running on Plants [updated advice and sections added]   Chapter 6: How You Can Learn to Love RunningThe reasons that make running one of the best sports for getting in shape—and staying that way for life   Chapter 7: How to Make Running a HabitCreating the running habit and the simplest approach to running safely and efficiently   Chapter 8: Taking It to the Next Level with Advanced Training TechniquesWorkouts for serious training and workout-specific nutrition guidelines Chapter 9: The No Meat Athlete 12-Week Strength Plan [This is an all-new chapter.]Increase your overall athletic fitness with this 12-week strength program, created by vegan bodybuilder Robert Cheeke   Chapter 10: Training for Your First (or Your Fastest) Race Running gets fun when you sign up for your first race; specific training plans for 5K, 10K, and half-marathon

Asheville, NC