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Ultimate Guide to Email Marketing for Business
ISBN-13:
9781613083833
Veröffentl:
2018
Seiten:
226
Autor:
Susan Gunelius
eBook Typ:
EPUB
eBook Format:
Reflowable
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them into customers, brand ambassadors, and revenue generators.
Send Better Email. Build a Better Business.
With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers.
By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to:
With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers.
By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to:
- Use free content to encourage people to subscribe to your email list
- Develop conversion funnels that drive people to buy from you or sign up for your webinars
- Save time and keep subscribers engaged with your brand with email automation
- Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time
- Test your messages and analyze your performance using key metrics to improve your results
- Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience
- Understand the laws and deliverability rules you must follow and tools to help you along the way
Chapter 1: The Evolution of Email Marketing
Chapter 2: The Marketing Funnel
Chapter 3: Know the Laws and Deliverability Rules
Chapter 4: Choosing Your Tools
Chapter 5: Types of Campaign and Conversion Funnels
Chapter 6: Growing Your List
Chapter 7: Creating a Lead Magnet
Chapter 8: Developing a Campaign Conversion Funnel
Chapter 9: List Segmentation
Chapter 10: Writing an Email Message
Chapter 11: Autoresponder Messages
Chapter 12: Measuring Performance
Chapter 13: Handy Resources and Swipe Files
Chapter 2: The Marketing Funnel
Chapter 3: Know the Laws and Deliverability Rules
Chapter 4: Choosing Your Tools
Chapter 5: Types of Campaign and Conversion Funnels
Chapter 6: Growing Your List
Chapter 7: Creating a Lead Magnet
Chapter 8: Developing a Campaign Conversion Funnel
Chapter 9: List Segmentation
Chapter 10: Writing an Email Message
Chapter 11: Autoresponder Messages
Chapter 12: Measuring Performance
Chapter 13: Handy Resources and Swipe Files