Crowdfunding for Filmmakers offers practical information, tips, and tactics for launching a successful film campaign by detailing traditional models of fundraising, utilizing today’s technological and social innovations, and augmenting each step with an added personal touch. THis 2nd edition updates the latest techniques on Social Media to get your projects up and running asap.

Crowdfunding for Filmmakers offers practical information, tips, and tactics for launching a successful film campaign by detailing traditional models of fundraising, utilizing today’s technological and social innovations, and augmenting each step with an added personal touch. THis 2nd edition updates the latest techniques on Social Media to get your projects up and running asap.

AcknowledgmentsIntroduction: The What of CrowdfundingPart One: Film Financing: A Brief HistoryChapter One: The Traditional Hollywood Model of Film FinancingChapter Two: The DIY RevolutionChapter Three: Crowdfunding and Filmmaking: Yin Meets Its YangPart Two: Crowdfunding BasicsChapter Four: Tao: Begin With the Basics of FundraisingChapter Five: Decide If Crowdfunding Is Right for Your Film ProjectChapter Six: Home In On Your Target AudienceChapter Seven: Decide How Much Funding You NeedChapter Eight: Build Your TeamChapter Nine: Create (and Maintain) Your Campaign StrategyChapter Ten: Give Yourself Enough TimeChapter Eleven: Choose Your PlatformPart Three: Campaign PersonalizationChapter Twelve: Te: Integrity Is the Tao to (Ka-)Ching!Chapter Thirteen: Invitation Video: Make It About Your Project and YourselfChapter Fourteen: Incentives: Make Them About Your Project and Your ContributorsChapter Fifteen: Interactions: Make Them Your Whole World (and Everyone Else’s, Too!)Chapter Sixteen: The Elements of Style: Dressing Your Campaign to ImpressChapter Seventeen: “Be Water, My Friend” — Transparency Is Clear and CoolChapter Eighteen: A Practical Guide to Crowdfunder EtiquettePart Four: Community EngagementChapter Nineteen: Pu: Let Your Community Help Carve Your Uncarved BlockChapter Twenty: The Golden Rule: “Don’t Solicit, Elicit”Chapter Twenty-One: The Importance of Keeping Your Contributors UpdatedChapter Twenty-Two: Avoid “The Flood”Chapter Twenty-Three: “I’ve Got No Money, But I Can Give __________!”Chapter Twenty-Four: Don’t Panic! — Handling “The Lull” Between ContributionsChapter Twenty-Five: The Fine Art of Consecutive CampaigningChapter Twenty-Six: Build Relationships, Not TransactionsPart Five: The Tao of Twitter, Facebook, and Social NetworkingChapter Twenty-Seven: Wei Wu Wei: “Doing Without (Over)Doing”Chapter Twenty-Eight: Twitter Tips for CrowdfundersChapter Twenty-Nine: Facebook Pages, Events, and “Friend Fawning”Chapter Thirty: Instagram for Crowdfunding FilmmakersChapter Thirty-One: Broadcasting, Virtual Reality, and Emerging Forms of Social MediaChapter Thirty-Two: A Few Should-Nots of Social Media for CrowdfundingPart Six: Advanced CrowdfundingChapter Thirty-Three: From Lao Tzu to Sun Tzu: Waging the War of ArtChapter Thirty-Four: $100K–$1M+ Goals — How Do They Raise It?Chapter Thirty-Five: When to Bring On a Campaign ManagerChapter Thirty-Six: Fiscal Sponsorship, Matching Funds, and Equity: Added Incentives for ContributorsChapter Thirty-Seven: Soft Launches, Prelaunch Campaigns, and Stretch Goals: Proven Strategies for SuccessPart Seven: Crowd StudiesTrignosis #1: The [Smallest] Space Between Fans and FundraisingTrignosis #2: At Home Away From Home: Tilt the TownTrignosis #3: Synced Up With Details and NostalgiaTrignosis #4: How Do You Direct [A Gary King Musical] — Build Your BrandTrignosis #5: A “Celebrity Campaign” Miles Ahead of the RestConclusion: The You of CrowdfundingAdditional Resources for Crowdfunding FilmmakersBibliography