Beschreibung:
This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia).Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion.
This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia).Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion.This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.
1. Adaptation and Business Model Innovation in Times of Rapid Change Baraka Group Case StudyAyman Ismail and Brendon Johnson 2. Ariika Bean Bags: A Successful Egyptian Entrepreneur Capable of Regional Expansion?Rania S. Hussein and Hend Mostafa 3.Bey2ollak: Beat Traffic TogetherMaha Mourad and Laura Guindy 4. Birthing Pains: The Issues Faced by Start-Ups in the United Arab EmiratesAshraf A. Mahate and Sanjai K. Parahoo 5. ChoCo'a: Growth Strategy for an Established SMEAshraf A. Mahate and Sanjai K. Parahoo 6. Evaluation of Pan-Islamic Investment Banking in the Middle East: the Case of ICDAli Soliman 7. Funlozia's Dune Raider Befriends the Egyptian Desert SandsIman Seoudi and Mirette Shoei 8. A Hybrid Agribusiness Value Chain: A Case of Horticulture Social Enterprise in MinyaNagwan Lashin and Ali Awni 9. Olives: The Taste of Lebanon with a "Twist"Manar El-Batrawy and Aliaa Bassiouny 10. Transferring World Athletic Championship-Winning Principles to Entrepreneurship: The Case of Abdelkader El MouazizAbderrahman Hassi, Khaoula Zitouni, and Omar Bacadi