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What marketing strategy for destinations with a negative image?
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ISBN-13:
9781787438477
Veröffentl:
2017
Einband:
PDF
Seiten:
92
Sprache:
Deutsch
Beschreibung:
This ebook focuses on post-colonial, post-conflict and post-disaster destinations, and on the strategies needed to correct negative images and in some cases, create a new image to restore confidence in the minds of potential visitors. With this foundation, this ebook explores a strategic question facing many countries relying on their tourism industry: The gap or 'blind spots' that need to be adjusted between the negative image of the destination perceived by tourists and the optimistic image promoted by destination marketing organizations (DMOs).
This ebook focuses on post-colonial, post-conflict and post-disaster destinations, and on the strategies needed to correct negative images and in some cases, create a new image to restore confidence in the minds of potential visitors. With this foundation, this ebook explores a strategic question facing many countries relying on their tourism industry: The gap or 'blind spots' that need to be adjusted between the negative image of the destination perceived by tourists and the optimistic image promoted by destination marketing organizations (DMOs).