Adam Alter is Professor of Marketing and Psychology, and the Stansky Teaching Excellence Faculty Fellow, at New York University's Stern School of Business. He is the New York Times-bestselling author of Drunk Tank Pink, an exploration of the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it.Alter was included in the Poets and Quants '40 Most Outstanding Business School Professors under 40 in the World', and was voted the Stern School of Business Professor of the Year by the faculty and student body. He has written for the New York Times, New Yorker, Wired, Washington Post, and Atlantic, among other publications.

A rare thing: a book that makes you think differently about the way you think - in order to optimise your life, overcome obstacles, and reach your full potential.

Unstuck is a landmark new smart-thinking title that will help anyone optimise their mind to overcome the obstacles holding them back. It does for self-development what Atomic Habits did for with behavioural hacking and Thinking Fast and Slow did for understanding ourselves.
Everyone, at some time, will go through episodes of simply being stuck; whether it's in our careers or relationships, our personal, professional or artistic lives. We call this things like 'being stuck in a rut', 'having writer's block' or 'being frozen in place'. This is not just harmful in the short-term, but is often chronic, dangerous to our mental health and well-being, and with severe consequences to our success and development.
Unstuck is the remedy to identifying and overcooking the 'friction points' holding us back. Adam Alter offers an brilliantly applicable new framework for not only getting 'unstuck' but also going on to thrive. Critically, he introduces us to the Friction Audit: a test to work out where our sticking points lie, categorises them as existing in our Head, Heart or Habits. Unstuck then takes us through a 5-step process to strive for more and to thrive.
Unstuck is the key for overcoming friction points and reaching our full potential.