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Research Themes for Events
ISBN-13:
9781789244465
Veröffentl:
2013
Einband:
Epub
Seiten:
0
Autor:
Anna Borley
eBook Typ:
EPUB
eBook Format:
Reflowable Epub
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.
*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology