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Copywriting Is…
30-or-so thoughts on thinking like a copywriter
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781838434311
Veröffentl:
2021
Seiten:
0
Autor:
Andrew Boulton
eBook Typ:
EPUB
eBook Format:
Fixed format
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Copywriting is easy. Copywriting is hard. It's frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It's also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he's gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he's accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.