Benjamin Hubert is an award-winning British design entrepreneur, and founder and creative director of LAYER.

Max Fraser is the author of several design books including Design UK (2003), Designers on Design (2005), which he co-wrote with Sir Terence Conran, and Nichetto Studio (2021). He owns Spotlight Press, a publishing imprint.

The first monograph from LAYER, one of the world's most sought-after design studios, and its founder Benjamin Hubert, providing a candid and insightful account of how to make it in the highly competitive design industry

Since launching in 2015, London-based design studio LAYER has grown to become a global presence in the industry, with high-profile clients such as Vitra, Braun, Nike, Bang & Olufsen, and Airbus.

Across six chronological chapters, the book traces founder Benjamin Hubert's journey from being a graduate of design to establishing and subsequently expanding his own firm, and offers a candid and insightful account of how to succeed in the highly competitive design industry.