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Account Management
ISBN-13:
9781841125015
Veröffentl:
2003
Einband:
E-Book
Seiten:
134
Autor:
Ken Langdon
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Introduction to ExpressExec v12.05.01 Introduction to Account Management 112.05.02 Definition of Terms: What is Account Management? 512.05.03 The Evolution of Account Management 1512.05.04 The E-Dimension in Account Management 2912.05.05 The Global Dimension in Account Management 3712.05.06 The State of the Art in Account Management 4712.05.07 Account Management in Practice 6312.05.08 Key Concepts and Thinkers in Account Management 8512.05.09 Resources for Account Management 9312.05.10 Ten Steps to Implementing Account Management 101Frequently Asked Questions (FAQs) 121Index 123