che-chandler.de
|
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
Business Across Cultures
ISBN-13:
9781841125916
Veröffentl:
2004
Einband:
E-Book
Seiten:
368
Autor:
Fons Trompenaars
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.
Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.
Introduction.1. The organization as a cultural construct.2. The organization of meaning: introducing valuedimensions.3. Further value dimensions.4. Corporate culture.5. Managing change and continuity across cultures.6. Marketing across cultures.7. Managing HR dilemmas across cultures.8. Finance and accounting across cultures.9. The quest for a new paradigm of international leadership.10. The reconciling organization.Notes and bibliography.Index.