This book is the first to explore Arabic tourism from a business viewpoint and focuses on business planning, management and marketing destinations in the Arab World. It examines similarities and differences in the emergence and development of the tourism industry in countries across the Arab world as well as its inbound and outbound travel flows.

This book is the first to explore Arabic tourism from a business viewpoint, rather than taking a sociological, anthropological or political stance. It focuses on business planning, management and marketing destinations in the Arab World, which are topics crucial for industry stakeholders and which have previously been neglected in the tourism literature. The book examines similarities and differences in the emergence and development of the tourism industry in countries across the Arab world as well as its inbound and outbound travel flows. It analyses several different aspects of Arabic tourism including tourism policy, organisation and planning, tourism product development, destination marketing and consumer behaviour. This volume will be of interest to postgraduate students and researchers of tourism studies, business and Middle Eastern studies.

1. Hamed Almuhrzi, Noel Scott and Hafidh Alriyami: Introduction

2. Mohamed Reda Khomsi and Boualem Kadri: Tourism Development and Governance: An Overview of Arab Countries

3. Emad Monshi and Noel Scott: Developing Event Tourism in Saudi Arabia: Opportunities and Challenges

4. Galal M. H. Afifi and Nashwa Al-Sherif: Women Empowerment in the Arab’s Tourism Sector: Case Study of the Sultanate of Oman

5. Eman Helmy: Tourism Sustainability Planning in the “Arab World”: Insights from Egypt

6. Ammar Abdulrahman AlBalushi and Nicholas Wise: Planning for Tourism in Oman based on Lessons from Dubai: Overviewing Economic, Environmental and Socio-Cultural Impacts

7. Salma Thani and Tom Heenan: The UAE: A Disneyland in the Desert

8. Melanie Kay Smith and Clare Hindley: Halal Tourism: Definitions and Developments

9. Angela Anthonisz and Tim Heap: Brand Expectation and Authentic Service Experiences in the Hotel Industry in Dubai

10. Noureddine Selmi: Tunisian Tourism: At the Eye of an Arab Spring Storm

11. Laura J. Lawton and David B. Weaver: Destination Brands Dubai and Abu Dhabi: Bitter Rivalry or Strategic Partnership?

12. Gabby Walters and David Beirman Marketing the Middle East in Times of Political Instability: The Case of Jordan

13. Ahmed Abdel Fattah and Mary Eddy-U: Representation of Egyptian Bedouins in English-Language Tourist Brochures

14. Sulistyo B. Utomo, Noel Scott and Xin Jin: The Business of Hajj

15. Jamila Abodeeb, Brent D. Moyle and Erica Wilson: Understanding the Motivations and Expectations of Arab Visitors at the Gold Coast, Australia

16. Abdulaziz Mohammed Alsawafi: The Role of Islam in Omani Tourists’ Travel Behaviour

17. Ahmed Abdel Fattah, David Fisher and Joanna Fountain: Exploring the Experiences of International and Domestic Visitors at the Egyptian Museum in Cairo

18. Hafidh Alriyami, Hamed Almuhrzi and Noel Scott: Conclusion