Purchasers of manufactured goods need assurance that they will perform well over their expected life. Warranties play a vital role in this. With proper management, warranty terms provide a promise of protection in case of product failure, while warranty service can assure customer satisfaction in the event of a claim.

The authors have developed "Stage-3" warranty management, viewing warranties from a strategic perspective, starting with a strategy linked to technical and commercial planning from the start of product development.

Warranty management aims to achieve business objectives by focusing on product performance assurance and customer satisfaction, the goal of warranty management; guidelines are provided for achieving this goal.

Written by leading experts, this book details current thinking in product manufacture. It will be a valuable guide for managers in product development, production and marketing as well as graduate students in business and operations management and industrial engineering.

Purchasers of manufactured goods demand assurance that the purchased product will perform satisfactorily over its expected life. Warranties play a vitally important role in providing this assurance, in two ways. Firstly, warranty terms can provide a promise of protection in the event of a product failure. Secondly, effective warranty service can assure customer satisfaction in the event of a warranty claim. Successful use of both of these requires proper warranty management.

The authors of Warranty Management and Product Manufacture have developed "Stage-3" warranty management, that views warranties from a strategic perspective, beginning with a warranty strategy that is linked to technical and commercial planning from the very start of the product development process.

The aim of warranty management is to achieve the overall business objectives by focussing on both product performance assurance as well as ensuring customer satisfaction, the ultimate goal of warranty management. Warranty Management and Product Manufacture provides guidelines for achieving this goal.

Written by two of the world’s leading experts in warranty management, this monograph details the most up-to-date thinking in this key area of product manufacture. It will be an invaluable guide for managers in product development, production and marketing as well as graduate students in business and operations management and industrial engineering.