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Decisive
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ISBN-13:
9781847940865
Veröffentl:
2014
Erscheinungsdatum:
06.02.2014
Seiten:
316
Autor:
Chip Heath
Gewicht:
242 g
Format:
198x130x25 mm
Sprache:
Englisch
Beschreibung:
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and find the best answers, with 4 principles to learn and follow. Builds on the success of Dan Ariely's "Predictably Irrational" and Jonah Lehrer's "The Decisive Moment".