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Brick by Brick
How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
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ISBN-13:
9781847941176
Veröffentl:
2014
Erscheinungsdatum:
06.03.2014
Seiten:
320
Autor:
Bill Breen
Gewicht:
246 g
Format:
198x128x25 mm
Sprache:
Deutsch
Beschreibung:
David Robertson and Bill Breen
What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.