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e-Shopping and e-Retailing
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ISBN-13:
9781848558694
Veröffentl:
2009
Einband:
PDF
Seiten:
0
Sprache:
Englisch
Beschreibung:
This e-book draws together recent work in e-shopping and e-retailing to disseninate a coherent body of research that provides insight into how the sector is responding (or should respond) to the challenges of change. Both empirical and conceptual studies are included and all contributions address the practical implications. Collectively, the ten papers provide a state of the art picture of e-retailing in the twenty-first century.
This e-book draws together recent work in e-shopping and e-retailing to disseninate a coherent body of research that provides insight into how the sector is responding (or should respond) to the challenges of change. Both empirical and conceptual studies are included and all contributions address the practical implications. Collectively, the ten papers provide a state of the art picture of e-retailing in the twenty-first century.