*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks. Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick? This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more. Each site is assessed not as an end in itself but as means of delivering a business result. With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.

*UPDATED FOR 2011. Including new info on mobile devices, newplatforms and location based social networking.* Anyone in business can use social media to increase brandawareness, customer loyalty and sales. This is Social Mediashows you how.You might already be social networking on Facebook, or evenmicroblogging on Twitter. One thing's for sure though; you're toobusy to muck about on these sites all day, not really knowing howto get any decent play out of them. You're looking forprofitability, not gimmicks.Many organizations, large and small, are using social media andsocial networking to build robust communities of followers, stayahead of the competition and increase profits. Are you missing atrick?This is the definitive guide to using the whole spectrum of socialmedia in an efficient and measurable way in order to market yourbusiness. It covers Twitter, Facebook, LinkedIn, Ecademy, FlickrYouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, muchmore. Each site is assessed not as an end in itself but as means ofdelivering a business result.With simple, practical steps, real life examples and quickdefinitions to explain the jargon, you'll soon understand the worldof social media and have access to a range of social networkingtactics that will help you reach new customers and clients, as wellas get your existing ones to do more business with you.

Preface vIntroduction: The backdrop to social networking xvChapter 1: One size won't fi t all: Indentifying your businessneeds xxviiiChapter 2: Your business as the recipient of social media 18Chapter 3: A who's who of social media 34Blogger 35Delicious/Digg/StumbleUpon 41Ecademy 46Facebook 51Flickr 56Foursquare 58LinkedIn 60MySpace 65Picasa 65Plaxo 67Quora 69Twitter 71Wikipedia 77YouTube 78Chapter 4: Where will people fi nd you? How to get the most fromsearch engines 82Chapter 5: The joy of text: Text only interaction 108Chapter 6: Why don't we do it on the road? Social networkinggoes mobile 126Chapter 7: Come together: Incorporating social networking into abusiness plan 140Chapter 8: Where is this going? 162List of defi nitions in this book 171