Annabelle Ruston is an editor with the Fine Art Trade Guild, one of whose main functions is to guide its members through the potential pitfalls of selling their work.

Over 10,000 copies sold of the first impression (published 2005)

ForewordIntroduction1. The business side of being an artist2. The different types of art business3. Selecting the right business4. How businesses find artists5. Making an approach6. Pricing original work7. Terms and conditions between artists and galleries8. Case studies: agreements between artists and galleries9. Selling direct10. How to make exhibitions work11. Agents12. Copyright and reproduction rights13. Working with publishers and licensing work14. Contracts between artists and publishers or licensees15. Printing your own work16. Case studiesIndex

A one-stop resource containing everything artists need to know to sell their work.This best-selling guide provides all the advice you need to sell your work in today's competitive market. This fantastic new edition has been updated with essential advice on how to make full use of digital opportunities for selling your work, such as social networking and e-marketing.It contains information and suggestions about: Selecting and approaching galleries Pricing and payments Royalty rates and financial management Sample contracts and other legal considerations Creating a website and maximising hits Mastering social media to increase your visibility Managing sales via online stores such as Etsy, Folksy or eBay Printing your own reproductions and marketing themWith a foreword by Mary Ann Rogers, one of Britain's most acclaimed watercolour painters who was awarded 'Best Selling Published Artist' by the Fine Art Trade Guild in 2009.