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The Jobs To Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781933820521
Veröffentl:
2020
Seiten:
320
Autor:
Jim Kalbach
eBook Typ:
EPUB
eBook Format:
Reflowable
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Jobs To Be Done is key to building successful products, and this book masterfully gives a stepbystep guide on how to put it into practice.Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nicetohave, it's a strategic imperative.The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."
—Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
- Introduction
- Chapter 1: Understanding Jobs to Be Done
- Chapter 2: Core Concepts of JTBD
- Chapter 3: Discovering Value
- Chapter 4: Defining Value
- Chapter 5: Designing Value
- Chapter 6: Delivering Value
- Chapter 7: (Re)Developing Value
- Chapter 8: JTBD in Action
- Appendix A: Quick Reference: JTBD Plays
- Appendix B: Resources on JTBD
- Final Thoughts