A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.

A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.

Chapter One: Overview of Entrepreneurship and Small Business
Chapter Two: Opportunity Identification and Feasibility Evaluation
Chapter Three: Basic Business Research
Chapter Four: Your Customers and Target Market
Chapter Five: Strategy and Competitive Advantage
Chapter Six: Money Management
Chapter Seven: Financing Your Business
Chapter Eight: Marketing Fundamentals
Chapter Nine: Marketing Tactics
Chapter Ten: Sales and Distribution
Chapter Eleven: Management
Chapter Twelve: Hiring Employees
Chapter Thirteen: Operations
Chapter Fourteen: Legal Issues
Chapter Fifteen: Social Entrepreneurship and Social Responsibility
Chapter Sixteen: Globalization
Chapter Seventeen: Growing the Venture
Chapter Eighteen: Business Planning