Entrepreneurship
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Entrepreneurship

A Real-World Approach
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9781933895673
Veröffentl:
2017
Seiten:
0
Autor:
Rhonda Abrams
eBook Typ:
EPUB
eBook Format:
Reflowable
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.

A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.

Chapter One: Overview of Entrepreneurship and Small Business
Chapter Two: Opportunity Identification and Feasibility Evaluation
Chapter Three: Basic Business Research
Chapter Four: Your Customers and Target Market
Chapter Five: Strategy and Competitive Advantage
Chapter Six: Money Management
Chapter Seven: Financing Your Business
Chapter Eight: Marketing Fundamentals
Chapter Nine: Marketing Tactics
Chapter Ten: Sales and Distribution
Chapter Eleven: Management
Chapter Twelve: Hiring Employees
Chapter Thirteen: Operations
Chapter Fourteen: Legal Issues
Chapter Fifteen: Social Entrepreneurship and Social Responsibility
Chapter Sixteen: Globalization
Chapter Seventeen: Growing the Venture
Chapter Eighteen: Business Planning

With millions of people launching their businesses each year, entrepreneurs & small business owners are making a greater impact than ever before on the economy and are finally gaining the recognition they deserve. But many people struggle to get started, waste time reinventing the wheel as they launch their businesses, or need inspiration to help push them to the next level. As a best-selling author and syndicated columnist on small business matters, Rhonda Abrams, CEO of PlanningShop, has written the book on entrepreneurship to address all of these issues— Entrepreneurship: A Real-World Approach. Whether readers dream of launching their own ventures, are new entrepreneurs, or have been in business for years, Entrepreneurship: A Real-World Approach provides everything they need to know to start and run a successful business—from idea formation and feasibility analysis, to launching the venture, growing the business, and even making a successful exit. The hands-on approach of the second-edition of this jam-packed guide helps entrepreneurs think through their businesses and take steps immediately to help move their vision from dream to reality. It features dozens of worksheets and checklists to kick start the process and includes inspiring real-world cases in each chapter to show how real entrepreneurs, out in the trenches, have overcome common obstacles. And critical thinking exercises recap each chapter’s core objectives. NEW IN THIS EDITION: crowd funding and new ways to raise money; disruptive industries; minimal viable product, lean start-up, and innovation; expanded ethics and social responsibility; updated real-world cases; revised critical thinking exercises

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