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Services Marketing: People, Technology, Strategy
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ISBN-13:
9781944659820
Veröffentl:
2023
Erscheinungsdatum:
01.07.2023
Seiten:
665
Autor:
Jochen Wirtz
Gewicht:
1372 g
Format:
276x233x23 mm
Sprache:
Englisch
Beschreibung:
"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"