Professional Selling
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Professional Selling

 WEB PDF
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ISBN-13:
9781948426558
Veröffentl:
2023
Einband:
WEB PDF
Seiten:
328
Autor:
Dawn Deeter-Schmelz
eBook Typ:
PDF
eBook Format:
Reflowable WEB PDF
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:

Professional Selling covers key sales concepts and strategies by highlighting detailed aspects of each step in the sales process, from lead generation to closing. Co-authored by faculty from some of the most successful sales programs in higher education, theSecond Edition also offers unique chapters on digital sales, customer business development strategies, and role play.
Formerly published by Chicago Business Press, now published by Sage

Professional Selling covers key sales concepts and strategies by highlighting detailed aspects of each step in the sales process, from lead generation to closing. Co-authored by faculty from some of the most successful sales programs in higher education, theSecond Edition also offers unique chapters on digital sales, customer business development strategies, and role play.

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  • LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Chapter 1 Sales and Today′s Sales Role
Chapter 2 The Buying Process
Chapter 3 Professionalism and Effective Communication
Chapter 4 Lead Generation and Prospecting
Chapter 5 Planning Sales Calls and Presentations
Chapter 6 The Sales Call
Chapter 7 Making the Presentation
Chapter 8 Objections
Chapter 9 Closing
Chapter 10 Sales Negotiation
Chapter 11 Territory, Time, and Resource Management
Chapter 12 Digital Sales
Chapter 13 Strategic Accounts and Team Selling
Chapter 14 Sales Ethics
Chapter 15 Role Play

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