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Pricing Design
ISBN-13:
9781962491020
Veröffentl:
2023
Seiten:
50
Autor:
Dan Mall
eBook Typ:
EPUB
eBook Format:
Reflowable
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Pricing projects can feel tricky, but it doesn't have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don't work) and what your clients really want-and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan's agency. Whether you're running a shop or going solo, this is a book you can't afford to miss.
1. Pricing Methods
2. Value-Based Pricing
3. A Pricing Case Study
4. Value Pricing: What to Expect