Andy Paul is host of the top-rated sales podcast, The Win Rate Podcast with Andy Paul, and founder of Zero-Time Selling, a sales consulting firm that works with companies to analyze, diagnose, and accelerate their win rates to unlock new revenue opportunities and achieve their growth goals. Prior to starting his own company in 2000, Andy had a successful sales career, selling over half a billion dollars' worth of products and services to companies. He is the author of three bestselling books: Sell Without Selling Out, Amp Up Your Sales, and Zero-Time Selling. Learn more at andypaul.com.

Forget everything you learned about selling.Persuasion is not a sales skill-it's a blunt instrument of last resort that sellers use when they don't know how to influence the choices their buyers make. It's the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn't you rather learn how to master the art of selling in, by listening to what your buyers really want?In Sell without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your own career without selling out to outdated, ineffective sales methods. He reveals the four Sell In pillars that are the indispensable instruments of selling: Connection, Curiosity, Understanding, Generosity. Everything else is mostly a combination of product features, technical specifications and pricing, which your buyers can get from the Internet. What they seek (and deserve) can only come from you: the human seller. If you've been told you need to be more "salesy" to get ahead in your career, you need this book.#DeathToSalesy