Whether you are starting a business, relaunching or want to drive continual improvement, the first step is to always believe that you can do better. Stay vigilant, and continually assess how to improve or eliminate processes using new technology, AI and social media. For example, who would have imagined that the verb 'to Zoom' would be part of everyday language around the world? Continually look to improve your relationship with your customers and remember that they are changing too.

This second edition of 4 Magic Steps to Double Profit still uses a story to demonstrate the fundamentals of improving profit and cashflow. By keeping the message simple and clear it picks through the complex and sensitive business issues you will encounterand difficult decisions you need to make. It is now updated to reflect the rapidly changing times we live in, and the ways customers are changing too.

Use 4 Magic Steps to develop and maintain a successful business that your customers will love.

Introduction

Foreword by Professor Ruth Allen

Section 1: Focus: Why Every Business Needs a Target

Section 2: SAVE ME: The Magic Business Formula

Section 3: The Magic Steps:

• Magic Step 1:
• The Dynamic Relationship Between Price and Profit
• Magic Step 2:
• The Dynamic Relationship Between Volume and Profit
• Magic Step 3:
• Controlling Costs
• Magic Step 4:

Fixed Costs are a Risk and Time is your Enemy

Checklist 1: The Sniff Test

Checklist 2: Review your Prices

Checklist 3: Increase Sales

Checklist 4: Test Your Reasons for Reducing Selling Prices

Checklist 5: Check that Activities and Costs are Necessary

Checklist 6: Review All Fixed Costs

Checklist 7: The SAVE ME Template

About the Author