Friedrich Glauner, PhD, combines more than 20 years of operational experience as manager and entrepreneur with 16 years of teaching and research at the interdisciplinary cross-section of philosophy, semiotics, systems theory, communication theory and values-driven human systems management. His work is devoted to the driving forces of individual and institutional actions. At the Global Ethic Institute, he devised the Tübingen model of future viability in management. He lectures on the model, and on values-driven strategy development, management, business modeling, leadership, and communication at Tübingen University and elsewhere and advises companies on its effective implementation.

Presents a step by step guide for professionals on how to develop enduring viable business models

Old Wine in Old Skins: The Challenges for Modern Management.- Values Creation as Value Creation: The Paradigm of Lastingly Viable Enterprise.- Value Adding Networks: Paths towards Future Viability.- Summary: The Ethicological Axioms of Lastingly Viable Business Models.

This book explores new ways for companies to sustain their success, by means of viable business models and a values-driven culture. The point of departure is a value proposition designed to last, and grounded in the values espoused and actively practiced by the organization. These values are in turn the product of a values creation process, which is essential to  any business trying to ensure its viability in the long run. A concise step-by-step process explains how this process can be introduced to keep companies competitive for and in the future.In subsequent chapters, the book describes key challenges for modern management, introduces a paradigm of sustainable management, and presents roadmaps to future viability and axioms of viable business management. Active practitioners in executive and operational management roles, research and development, innovation management, human resources, sustainability, or process management will benefit from thisvolume. Given its scope of coverage, the book offers a valuable resource for lecturers and students in business management, economics, law, and sustainability-related degree courses.