Beschreibung:
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development. Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.
Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.
Introduction.- Change and Transformation in the Storytelling Organization.- Six Perspectives on the Role of Story in Creating Flourishing Organisational Futures.- Transforming Organisations Through the Re-authoring Lens and Practices.- Developing the Future Stories of Companies - Open and Closed Storyworlds.- StoryWork - Facilitating the Transformational Power of Story in Brand- and Organizational Development.- Keeping Your Mythos Alive - How to Nourish and Nurture a Business's Mythos Through Corporate Transformations.- Learning Histories - Re-authoring the Future in the Mirror of the Past.- Storytelling as a Guiding Leadership Principle - a Framework for Co-creating Narratives with Leaders.- We Become What We Talk About - How Experimenting With Dialogue Can Change an Organization's Culture.- "Disruptive Story-Work" as an Intervention for Organizational Transformation.- We Are All Chimeras: Promoting Unity, Diversity and Ingenuity Through Metaphorical Storytelling.- How to Look up WhenYou're Face Down - The Rising Strong™ Process in Organizations.- Re-authoring the Future of Travel and Hospitality - An Inquiring and Generative Re-authoring Practice in Tourism Flanders.- Re-authoring Careers - Changing the Narratives Around Work for Individuals and Its Impact on Organizations and Society.- The Magic of a New Beginning: A Personnel Development Department Reinvents Itself.- Cultural Approaches Towards Time in Gllobal Organizations.- The Sun Is Still in My Eyes - Reflecting on the Constructiveness of Life.
