The interaction between a company and its stakeholder environment explains a key part of corporate behavior. This is because the level of social acceptance that the company achieves affects consumer trust, employee commitment, and access to credit or support from suppliers. This book examines these relationships to discover the best way to align corporate behaviour with the interests, values and preferences of stakeholders. It features contributions on topics such as marketing, emerging technologies, women in entrepreneurship, sports and tourism.

Chapter 1: The Ethical Dimension in Corporate and Management Behavior.- Chapter 2: Firms as moral agents in the COVID-19 era: Ethical principles that shall guide the company’s relationship with its stakeholders.- Chapter 3: Does CSR Limit Our Understanding of Business Ethics.- Chapter 4: Corporate Social Responsibility, Management and Solution to Unethical Environments in Sports.- Chapter 5: Corporate Social Responsibility. State of the Question in Ecuador.- Chapter 6: Brand Social Responsibility and Consumer Behaviour: What effect? An Analysis in African context.- Chapter 7: Neither Passive nor Powerless. Reframing Tourism Development in a Post-colonial, Post-conflict and Post-disaster Destination Context.- Chapter 8: Conscious firms: a disruptive productivity model with human development at the service of stakeholders.- Chapter 9: Analysis of the Ethic Management-Stakeholders Relation, Appling SGE21 System.- Chapter 10: The disclosure of environmental information in urban public transport companies in Spain.- Chapter 11: Individual Organizational Legitimacy Vs On-Line Organizational Legitimacy.- Chapter 12: Ethical Implications Regarding the Adoption of Emerging Digital Technologies: An Exploratory Framework.- Chapter 13: Impact of the Application of Ethical Values in the Dimensions of Entrepreneurship and Change/Innovation.- Chapter 14: Social Innovation as an Ethical Basis for Innovation: An Analysis through Stories of Entrepreneurship.- Chapter 15: Just Good Business: Torrecid a Case-Study.- Chapter 16: Ethics and rural development: Case study of Tajo-Salor (Extremadura, Spain).- Index.