This book illuminates the complex relationship between social media, identity, and youth in the Global South. By examining the profound impact on the psychosocial well-being and economic prospects of young people across diverse regions, the collection present empirical evidence from scholars spanning Asia, Africa, North America, Central, and South America.Contributors show how young people experience adverse side-effects online, such as social withdrawal, or animosity to others, and how good social health and social media use can help young people develop economic resources, become independent, and socially responsible. Additionally, the book explores the role of social media channels, such as Facebook and Instagram, in the rise of cyberbullying, sexting, and online radicalization; how these platforms re-negotiate identity in developing countries and compromise productivity; and how the behaviour of celebrities on said platforms influence youth behaviour.Structured into five thematic sections, this book presents a nuanced understanding of the well-being implications arising from social media use among young people hailing from diverse socio-cultural and economic backgrounds and political exigencies.

This book illuminates the complex relationship between social media, identity, and youth in the Global South. By examining the profound impact on the psychosocial well-being and economic prospects of young people across diverse regions, the collection present empirical evidence from scholars spanning Asia, Africa, North America, Central, and South America.

Contributors show how young people experience adverse side-effects online, such as social withdrawal, or animosity to others, and how good social health and social media use can help young people develop economic resources, become independent, and socially responsible. Additionally, the book explores the role of social media channels, such as Facebook and Instagram, in the rise of cyberbullying, sexting, and online radicalization; how these platforms re-negotiate identity in developing countries and compromise productivity; and how the behaviour of celebrities on said platforms influence youth behaviour.

Structured into five thematic sections, this book presents a nuanced understanding of the well-being implications arising from social media use among young people hailing from diverse socio-cultural and economic backgrounds and political exigencies.

Section 1: Social Media as an Agent for public health wellness: Celebrating Social Media among younger adults,- Chapter 1: Psychosocial Perspectives of Social Media Use among Youth in the Global South: A review of identity and the neo-global culture.- Chapter 2: Thematic Analysis of Selective WHO-Affiliated Member Countries' COVID-19 Vaccination Messages on social media Targeting Young Adults.- Chapter 3: "Vaxxed n' Masked": Global Youth & the Influence of Celebrity Remarks on Social Media.- Chapter 4: The Impact of Social Media on Asian International Students' Emergency Preparedness and Response.- Section 2: Social Media as a Conduit for socioeconomic change among the Youth: Latin America, North America, South America, Middle East, and Asia.- Chapter 5: Determinants of creativity-related skills and activities among young people in four Latin American countries.- Chapter 6: Applying the technology acceptance model to understand China's sharing economy among the young.- Chapter 7: How young people detect and analyze disinformation campaigns in Mexico: The Case of Campeche, Southeast Mexico.- Chapter 8: Impact of Social Media Use on Youths’ Identity in the Middle East and North Africa Region.- Section 3: Social Media on the Crossroads of identity negotiation: Cases in South America, East & South Asia.- Chapter 9: The interplay between identity and alterity in the uses of social media platforms by Brazilian youth.- Chapter 10: Visually Impaired Chinese Young Adults' User Behaviors on social media.- Chapter 11: Social Media use in education in the MENA region.- Chapter 12: Identity Negotiation and Cosmopolitanism in Social Media: The Case of London and Sao Paulo migrant communities.- Section 4: The Perils of social media use among Youth: Cases in Southeast Asia.- Chapter 13: Perspectives of Vietnamese Facebook users towards the LGBT Parade expressed under posts about Hanoi Pride Parade.- Chapter 14: Twitter users’ perceptions of some countries’ censorship of same-sex kissing scenes in Disney’s Lightyear (2022).- Section 5: You Can’t shut down our voices: Social Media as a youth advocate in Africa.- Chapter 15: Youths and the Tyranny of social media: Implications for Sustainable Development in Nigeria.